8 Top Tips on Writing an Effective Blog Post

Are you scared that your blogs aren’t working? Are you convinced they aren’t driving enough traffic to your site? It might be because you’re not applying our tips, below.

An effective blog for business has different components than an effective personal blog post. Remember: The two things that you are trying to achieve with the blog post is to a) attract the search engines to your site and b) use the blog as a marketing tool.

  1. SEO-friendly title: Sometimes I want to be clever with my titles, and I have to remember that the titles need to be relevant to the search terms I want to attract. Use the clever hook for when you’re posting on Facebook and Twitter.
  2. Relevant keywords throughout the copy: Don’t forget to use those keywords within the text itself, especially the geolocators for businesses who need to attract local customers. A dry cleaners, a restaurant, a fire and water damage restoration company—all of these are examples of companies that will want people in their area calling them, not people from out-of-state. Keep this in mind when you’re writing, plus the other keywords that are relevant to the business itself.
  3. Remember your reader: For some blogs, your reader will be a consumer, on other days perhaps you’re writing a blog targeting your vendors or another B2B client. Whomever you’re writing to, keep them in mind and concentrate on what they will want from this blog post. Put yourself in their shoes—it’s very easy to put yourself in the mindframe of a consumer, but it can be more difficult for other audiences. Make the effort to think from their perspective and you should be able to write an effective blog.
  4. Problem solving: Most people are searching the Internet because they have a problem that needs solving. Whenever you’re stuck on what to write about, analyze the company you work for and find ways that they solve their customers’ problems.
  5. Easy to understand: This goes back to the tip above. If you’re writing to your customer, make sure to leave out the jargon, or explain industry terms that they may not be familiar with. On the other hand, if you’re writing to your vendor, try not to “dumb down” the information, but talk to them in the language they usually would hear from the company. This can require an interview with the company, if you’re a freelance blogger, as you can’t be an expert on their business, and will need some guidance on language to use.
  6. Easy to digest: Is it getting too long? Figure out how to break it up into two or more blogs. Try not to overload the reader in one blog—remember “KISS”. Keep It Short and Simple.
  7. Don’t forget a call to action: What do you want them to do when they finish reading the blog? Call you? Click to buy? Remember to check the battery in their smoke alarm? It doesn’t always have to be a sales action. Ideally, you give away something free, like a consultation—or advice, like the smoke alarm comment. Make sure there’s a point to the blog, and remember that from the beginning!
  8. Don’t forget contact information: Even if you’re not “selling” in the blog, you can always offer an email address, phone number or link to a contact page and offer “For more information, please feel free to contact us”. This helps make the company seem more approachable. We’ve all been frustrated by companies who seem to hide their contact information, or in the case of Facebook, prevent people from actually ever talking to a live person or even just an email.

Still worried you’re not doing it right? Get in touch with Either/Or Media. We can either give you some one-on-one coaching, or write your blogs for you. Don’t forget to tune in next week when we talk about how to write an interesting blog post!

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About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

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