Analytics for Facebook Fan Pages
If you have a business page and want to take a look at it’s effectiveness in your engagements with your fans or recent ads check out the new stats. (Insights Page)
This is directly from the Insights page from Face book fan page it’s located on the left side of your page. Click on it and you’ll receive this message and see the graphs of info.
“Welcome to your new Insights Page.
Facebook allows you to engage with your fans in more ways than ever before – and Insights now allows you to dive into the context of those interactions with deep analytics. We now show you how users are interacting with your page, broken down by Wall posts, likes and comments. Your Post Quality shows you how engaging your posts are to your fans, and your star rating compares your Post Quality to other pages of similar size. Your Fans Over Time graph now lets you track when users decide to unsubscribe from your posts in their News Feed. And we now provide statistics on where your fan base is located and which languages they speak. If you would like to export your reports, please click “Switch to the Old Insights” in the menu above and follow the Export link. Check back frequently, as we will be adding new metrics in the coming weeks and months!”
A question commonly asked is do I have to have a facebook page or is a group good enough. Well when Facebook first launched Facebook Pages, many businesses and brands who had built up substantial audiences in their Facebook Groups asked Facebook to move their Group members over to their Facebook Page. For example, last year, Facebook converted the Apple Students Sponsored Group to a Facebook Page. (Facebook promoted “Sponsored Groups” back in the day.)
Now that Facebook Pages have been live for a long time, Facebook has stopped converting Groups to Pages in recent months. Instead, Facebook is offering Group owners the following recommendation:
You’re welcome to create a Page and notify your Group members that you’ll be using the Page instead of the Group going forward. If your Group has too many members to send them a message, we unfortunately aren’t able to provide you with any other solutions for how you might contact them about this change.
So what it come down to is if you’re a business or brand, you shouldn’t be driving users to a Facebook Group any more. You should be creating and promoting Facebook Pages over Groups because
1. Pages Allow Marketers to Publish to the Stream
2. Pages Allow Marketers to Engage Fans with Rich Media
3. Pages Let Marketers Analyze How Fans are Interacting with the Insights Dashboard
4. Pages Let Marketers Increase SEO
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