To avoid the uncomfortable conversation that usually follows this expectation, I try to discuss the ROI (return on investment) of blogging with clients before we even sign a contract.  If you’re depending on blogging as your entire marketing, advertising and money-generating plan, you’re going to be disappointed. Ron Ploof, a very wise man, wrote a blog called Audience as an Asset, and although you can read the whole article, I’ll use an example here to illustrate.

Some of you may remember the recent fight between tech blog PhoneDog and a previous employee, Noah Kravitz. When Kravitz left PhoneDog’s employ, the company sued him. Why? Espionage? Embezzlement? A missing stapler?

No, the reason was Kravitz’s Twitter account. While employed at the company, Kravitz started a Twitter feed with the name @PhoneDog_Noah and, as Editor-In-Chief, managed to build an audience of 17,000 followers. He built that following and fed the account on his own, not under any requirement, urging or other missive from his employer.

But, when Kravitz left PhoneDog, he naturally changed his Twitter handle. Unlike Facebook, you can change your handle on Twitter without starting over, and so he did. PhoneDog sued for $340,000 in damages. In a statement to the Times, PhoneDog.com explained:

“The costs and resources invested by PhoneDog Media into growing its followers, fans and general brand awareness through social media are substantial and are considered property of PhoneDog Media L.L.C. We intend to aggressively protect our customer lists and confidential information, intellectual property, trademark and brands.”

PhoneDog realized the value of its ex-employee’s efforts, and realized that they were as much of an asset as the company’s trademarks and intellectual property. As of February, PhoneDog has been fairly successful in their attempts to sue Kravitz. (This is why I avoid this issue by stating in my contract that all content I provide becomes the clients’ property.)

Here’s another example, and one much closer to home for me. Just last month, one of the few Jewish delis in Orange County shut its doors—right before Passover. Guess who benefited? My client, Benjies New York Deli.

Why? Because all of the loyal patrons of the closed deli started combing the Internet for another place to have their latkes and matzoh ball soup. Suddenly the investment that Benjies had made in blogging showed a “return”, because those blogs we wrote on Reuben sandwiches, deli platters, brisket, traditional Jewish food and Passover seder plates were easily found online and drove new customers in the door. And, even though they pride themselves on being around since 1967, they sure are modern when it comes to online marketing.

So, the moral of this story is to look at blogging and social media as part of who and what your company is. They don’t call it an online “presence” for nothing. Don’t think of it as “If I blog it, they will come”, but more of promoting yourself in the best light often to your fans, your future fans and those interested in your product or service.

If you still are confused about the benefits of blogging, please feel free to email me directly!

Here’s one of those times: I was asked about blog etiquette by a few of my students, so I decided to write a blog on it—naturally. I decided to post it because I couldn’t find a straight answer on the Internet about business blogging etiquette—for regular blogs, yes. Business blogs? Not one thing. I can’t say this is a definitive list, but it should outline the main guidelines for bloggers new and experienced.

So, here’s the list:

• It’s never okay to plagiarize.
• BUT you can rewrite, revise and make it your own.
• If you do use something from another source, say where it came from and include a link to the source. Basically, a blog will use the same rules as a research paper or that history paper you did in college.
• Don’t sell all the time. Yes, you can post about new products, improvements, etc., but if you do it all the time, it will be a huge turn-off to your readers. Raise your hand if you love being sold to all the time on the Internet… No one? Enough said.
• Taking photos from another website and using them in your blog is not okay and could get you sued. They could have purchased the rights to use that photo from a stock photography site like Corbis, and just because you could copy it off that website and use it on yours does not fly with these people. They have people searching for this illegal usage, and they will find you. I doubt your client will volunteer to pay for the legal costs. Play it safe and use one of the many free stock photography sites out there. OR, better yet, take original photos for your company or client! That’s always the ideal option.
• Always make sure everything is spelled correctly and grammatically correct, especially if you are blogging for a client. Not only is it the professional thing to do, using the wrong word (complement vs. compliment, their vs. they’re) and missing a comma can change the meaning of the text:
  • Let’s eat, Grandma!
  • Let’s eat Grandma!
• Don’t ignore your customers! Were you asked a question? Then answer it, and make sure you say “That’s a great question!” even if it’s the dumbest thing you’ve ever heard. Ignoring comments on social media and blogs is a serious mistake. How offended would you be if you asked someone a direct question and they ignored you? It can be the same feeling for people on social media. They’re looking for a fairly immediate response when contacting a company through the social media channels.
• Try to break up your copy and start new paragraphs where appropriate. Most people are turned off by large blocks of text.
• Try to avoid religion or politics, unless of course you are writing for a church or a politician.
• Try not to be offensive. This is why I recommend a final editor before posting, as sometimes written material can be interpreted by the reader in a completely different way than the writer meant. Many people have had this happen with a hastily sent email, and dealt with the consequences. Don’t let that happen in your blog.

Do you have any additions to this list? If so, I hope you will add them in the comments section below and share them with other readers. In this ever-changing industry, I welcome the opportunity to learn from others.

If you have any other questions about blogging for business, visit my Either/Or Media website or please click here to email me.

In fact, blogging is much more than that– it’s a carefully crafted art that, when executed correctly, can yield extraordinary results for a business. When done wrong, at the very least, won’t do much for your business, and at the very worst, might even cripple your business’s image. Here are a couple basic pointers to get a beginner blogger started:

Keep It Short!

Being concise is key! Long articles are visually intimidating, and can really deter readers from wanting to further read your blog’s content. We know you have a lot to say, so if you find that you are going over the word quota (650 words max is our rule of thumb), then consider splitting up your blog into multiple entries. This will not only keep each entry concise, but will also provide you with more material that you can use to populate your blog for the next several weeks.

Be Creative-

What happens when you feel you have exhausted all that you can write about for your business? Impossible, we say! Think outside of the box—your business is a lot more than what you advertise on your website! It is a common pitfall for business owners to blog about the standard and ordinary topics, but the topics that are really interesting are informative or personal or both! Take the time to brainstorm good blog topics that pertain to your business– Research the market, follow the trends and keep a lookout for what is new in your industry. It is good to always be learning, and even better to share this newly acquired knowledge with your audience. Engaging and compelling content will impress your readers.

Edit, Edit, Edit-

Like we said, when done wrong, blogging might even harm your business’s image. We don’t know about you, but bad grammar to us just looks awful. We judge people who do not use there, they’re and their correctly. We cringe when someone says your instead of you’re. We ruthlessly wield the red marker when we see that it’s has been used as a possessive case. Alright, so we may be tough critics because grammar is sort of our niche, but you don’t need to be a Shakespeare in order to write. We urge you to always double check your work and edit for grammar errors. Your writing is a reflection of who you are, and you never know who might be secretly judging your grammar!

Those of you that know me, know that I would rather watch a video than read a book.  But every once in awhile I do enjoy a good book that will teach me something that is of interest.

So I thought I would put together a good list of my Top 15 Books Every Blogger Should Read.  These books below are jammed packed with great tips and tricks to make your Blogs more successful online.

Be sure to comment at the end of this post on any books you think I might have missed in this list.

Blogging for Business: Everything You Need to Know and Why You Should Care by Shel Holtz and Ted Demopoulos

A lighthearted look at business blogs, both internal and external, with plenty of advice for the technologically-challenged.

Content Rules: How to Create Killer Blogs that Engage Customers and Ignite your Business by Ann Handley & C.C. Chapman

Most of these books are for more than just blogs, but this one in particular: if you’re creating any kind of online content, you need to make it right.

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil

If your company is ready to start a corporate blog, try out this book as a first primer to truly connect with customers.

Crush It! by Gary Vaynerchuk

Take charge of your passion, turn it into a business, and grow it with social media.  The social media revolution has changed the way we live our lives and conduct our business. Learn how Crush It will give you the tools to take advantage and WIN.

Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

Start thinking about your website the way that your users think about your website.

The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham

What do people pay attention to? How can you get more attention from people by making your work easier to consume and understand?

Getting Things Done: The Art of Stress-Free Productivity by David Allen

Seldom has one simple, practical book met such acclaim, but millions now swear by the productivity practices in Getting Things Done.

Hot Text: Web Writing That Works! by Jonathan and Lisa Price

If you just want to get down to writing without worrying how it will turn out, learn how to write for the web.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz

Your blog, your business, and your success is built on relationships, so keep getting to know people and leveraging the power of networking.

Ogilvy on Advertising by David Ogilvy

The basics of advertising from the best in the business. Old, but still valuable.  Although Confessions of an Advertising Man is now out of print, it’s possible to find a copy — and well worth the effort. This book defined advertising in the 1960s and continues to hold up today.

On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser

This basic book on writing is a classic that has stood the test of time.

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Get ready to stand out and be noticed.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett

This book isn’t just about creating a blog or monetizing it – it walks you all the way through the process.

The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life by Richard Florida

Bloggers are changing the world – and so are people in a wide range of creative endeavors.

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono

Brainstorm your best ideas yet by learning the best way to think creatively.

Did I miss any? Add them in the comments below.

Blogs are mainstream these days, and they have quickly become a very affordable marketing tool for businesses. Aside from monetizing your blog with advertisements, there are a number of ways a blog can increase income, generate interest and create more opportunities. If you have yet to start a blog, here are some reasons you may want to consider it.

1.Blogs can increase traffic to your business site.

We all know that search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And usually, if someone finds your blog through keywords, they are probably part of the audience you are trying to reach with your other marketing activities.

2.You can establish yourself as an expert.

A blog gives you a way to share your experience. You can take a step toward becoming a respected expert in your industry by freely giving tips, advice and other information that readers can learn from and then apply to their own businesses.

3.Blogs give you a way to reach out to clients.

Blogs are informal, conversational and real-time. They give you an opportunity to talk directly to your clients and colleagues, providing value beyond the information listed on your website.

4.You can provide news, events, specials and other information.

A blog is a great addition to a business website, especially when it provides information about company news, events, new services, partnerships and special discounts. This format allows you to use a blog as an extension of your website.

5.You can offer technical support/documentation through your blog.

A great use for a blog is to make it a support site for your clients. You can create a documentation category that can provide help with common problems. You can also create a support ticket or helpdesk system through your blog. This can streamline your support process, freeing up your time to focus on your work. And it gives clients a quick way to get answers they need.

6.You can build a following.

When you post good information on a regular basis on a blog, you will build a group of loyal readers. With time, they will get to know you and what you do best. Your readers can become your biggest champions, providing referrals and leads.

Of course, blogging isn’t for everyone. It takes time, a commitment and worthy material. You need to post regularly, provide information that’s valuable to your readers, and be willing to interact with and learn from your audience.

I think the biggest challenge for bloggers, myself included, is sticking to a regular schedule. We’re all busy, and a blog post is just another item on the to-do list. But I can attest to the fact that once you start writing, especially if you’re writing about something you’re passionate about, it just starts to flow. And in the end, you’ll be happy you did it…and hopefully you’ll be advancing your business prospects in the process.

Do you have a blog for your business? Share the link, and you may inspire some non-bloggers to take the leap.

Yet despite all of this, many companies still have not yet jumped onto the blogging bandwagon.  We understand that blogging takes time and work, but as with all things in life, the time and work you put into it will yield extraordinary results for your business.

So why blog? We’ve discussed again and again why a blog would be beneficial to your business, and we’re relentless and passionate about this topic, so here are three more important reasons why you and your business should be feverishly churning out blog posts:

1. Give your brand an identity: Blogs allow you to give your company its own personality and characteristics.  No longer will you be just a static website amongst your sea of competitors, you now can give yourself a distinct voice.  Use your blog to showcase you and your company and to establish a rapport with your audience and customers.
2. Craft your message: We’ve seen social media channels break—and create—company reputations.  Having a blog gives you the chance to be your own PR agent. You control what you want to say, and you are your most accurate source of authorized information regarding your company.  When people search for your company, your website and blog will presumably come up first, giving you the chance to address issues before any other third-party does
3. Increase your SEO: Blogging regularly will give your website fresh content and material, allowing you to take advantage of industry topics and news and drive traffic to your website.  Keeping a blog for your company will allow you to keep up with industry trends and news, so that your customers will recognize you as a resource and thought leader.

Not all businesses have time to blog. That’s where we come in! Want to learn more about how Either/Or Media can help you blog for your business and help you build your brand? 

Contact us today at (949) 354-2564 or use our online form to arrange a complimentary consultation.

This is the first guest post from Jennifer St. James, owner of Either/Or Media, Orange County’s top business-blogging company.

We’ll start off by saying that we don’t know everything about SEO, and we know there definitely is some value to it. But if you’re going to spend money every month to promote online marketing and keep your website relevant, you should consider choosing blogging over SEO.

Why? There are four main reasons:

1. Flexibility:

SEO for websites walks a fine line; if you start adding keywords that stray  from your site’s subject matter, you can get in trouble from Google and the other search engines for what is called “black hat” tactics. But with blogs, you have more freedom. Think of each blog as a completely new page for your website, and you can add tags pertinent to each one. Most businesses have several facets—in this economy, it’s rare that a company just sells one service or product. Imagine being able to explore each one of those facets in every way, through blogs. You can tag all of the relevant keywords for each blog, giving you much more SEO power than a static web page alone. Basically, you’re getting more bang, or online notice, for your buck.

2. Marketing:

What are those SEO guys doing, anyway? We’re not saying they’re not doing their job, we’re saying it goes on behind the scenes. And that’s the opposite from what a blog does. You can promote a blog post on Facebook, on Twitter, on your LinkedIn page, in your networking sphere…that’s right, you get to have real live people reading your blog, not just a bunch of spiders from the search engines. Which means you can use them to target audience. Have you noticed a drop in sales on a certain item, or want to sell a particular brand? Blog about it! Have you won an award or accolade, and want to let the world know? Blog about it! (And send out a press release, but that’s another blog.) Have you added a new service to your roster, or a new employee? Blog about it! We think you see where we’re going with this, but let’s give you an example. One of our clients has Sunday Ticket games showing in their bar area every NFL season. If you look up “Where can I watch the Raiders in Orange County” (and people do), one to three of our blogs will show up within the top five Google results. Yes, our little restaurant in Santa Ana. Don’t believe me? Try it. Their name is Benjies Deli. Oh, and the blog you’ll find? We wrote it last year. It’s still working. Does SEO give you that? We think not.

3. Public Relations:

How better to control what people read about you than to write it yourself? Especially when an issue has come up or an event occurred that perhaps doesn’t show your company in the best light. You can immediately post a blog that deals honestly about the issue and deal with your customers directly. I recently attended a presentation by the erudite and esteemed Ron Ploof, who used a case study of a blog that helped explain a company’s mistake. This company managed to tell all the people that passed an industry certification test that they hadn’t passed, and vice versa. Oops. Luckily, they had already been blogging, had a following, and their corporate apology written by the president was well received by the audience, especially since they allowed those who did not pass (but thought they had) the chance to retake the test for no charge. Hopefully Ron will be able to direct us to a case study on his website; we couldn’t find it right away. You should visit his site anyway—he is a very smart man with a great way of explaining all things “social media”—although don’t use that term with him…

4. Relevance:

This one is simple. Remember how we keep banging on about how Google has changed their algorithms to reward websites who have consistent, regular updates of content? Well, we’re banging on about it again. It hasn’t changed. And how do you get on board with this consistent, regular updating?? Uh, BLOGGING. That’s one way, and it’s a heck of a lot easier than making a video every week. Why would you NOT do something that Google directly said will help your website rank higher?

If you’re reading this and are still wondering how blogging can help you, please do get in touch. We’ll be happy to explain this all again in direct relation to your business. So call (949) 354-2564 or email usand we’ll be happy to help.

But before going in to the analysis it is better to know an overview of this kind of plugins. These plugins post articles based on the keyword and niche the blogger configures. It also increases the traffic indirectly there by increasing the revenue.

WPRobot

This is one of the best autoblogging plugin available. You can add fresh content daily based on the topic and keyword that you give as input. WPRobot plugin posts contents to blog at regular intervals of time. There is an added feature in the plugin which converts an article into different languages before posting it. This gives you a 100% unique article which Google’s search engine loves.  You can also add affiliates like amazon, ebay, clickbank ads, and yahoo answers and much more in your post. All these happen with your full control.

Full Details

AutoBlogged

Autoblogged is the next best plugin for sites using wordpress. It is the best tool to build your automated blog network and make money from those in no time. All that you need to do is to type keyword and resource in the admin panel after which you get your blog in minutes. Source here means Google blog search, Yahoo, MSN and much more from which articles will be extracted.

AutoBlogged provides support for image and video. You can even build a video blog using this plugin. it is worth spending few dollars to make this plugin yours which can earn you hundred times more than its price.

Full Details

ZipPoster

ZipPoster helps to avoid duplicate contents which a blogger and Google hates. You can rewrite PLR contents and publish them in the blog by setting up a timestamp. You can schedule the post even for a year.  One best thing about this ZipPoster is that, you can use this plugin for multiple blogs but pay only once.

Full Details

PLR to WordPress

This is one of the best autoblogging plugin which can help you to import your PLR articles into wordpress and publish the same. This is a plug-in which suits a blogger who really doesn’t care of the uniqueness of the article. If you are one among them then this is the best plugin for you.

Full Details

Datafeedr

Datafeedr is a simple plug-in which doesn’t need any coding knowledge or a programmer to configure it. You can easily do it by yourself. This is a best plug-in to create an affiliate shop in the wordpress. It embeds an affiliate shop which helps you to get more traffic flow.

Datafeedr is the best companion for all kind of people who really want to shine up in affiliate marketing.  You need not touch any datafeed files like other plugins to setup the store. A beginner can even make up a blog by which he/she can improve the revenue.

There is no doubt that this plugin can save your TIME a lot while providing increase in traffic and revenue.

Full Details

Your Turn

What do you think of autoblogging? If you find something missing here, kindly share it in the comments below.

Blogging can be the upper hand you need to give your business a boost. Here are some ways you and your business can benefit from a blog.

Its been said over and over that maintaining a blog is a great way to grow your business. If you own a business and do not have a blog set up yet, you might want to think about building a blog as soon as you can! Blogging can be the upper hand you need to give your business a boost. Here are some ways you and your business can benefit from a blog.

Although blogging is the new weapon of choice when it comes to marketing tools, it should be noted that you can’t expect that just by setting up a blog and feeding content to it, you will benefit from it. You have to learn how to blog effectively. Ineffective Blogging will simply waste your time and efforts. But, using blogs effectively you can ensure a healthy growth for your business.

Credibility
One of the best if not the best benefits of blogging is credibility. By being current and posting updated news of your industry and providing relevant information related to your industry, readers will come to know you as an expert whatever niche you may be in. It establishes you as an authoritative figure who knows what hes talking about. Another word, since you are able to constantly provide updated information and stay current with the new and happenings of your industry, people will trust you and accept you as a credible source.

Targeted Traffic
Whether you own an online business or an offline business, you need traffic, targeted traffic to be exact. Blogging allows you to expand your reach beyond the normal boundaries and gives you more ways to drive quality targeted traffic to your site (business).

Building a relationship
One of the main reason blog readers prefer bogs over formal website is… well the informality of blogs. Blog posts are usually informal. While they are informative, they are entertaining as well. At the same time it makes it easier for your readers or customers to relate and feel a much more closer relationship between you and themselves. Over time it builds trust between you and your readers.

Easy subscription for readers
Another great benefits of blogging is that allows your readers to subscribe to your blog, and opt to receive notices of your most recent posts, delivered directly to their inboxes. Which makes it easier for your readers to follow you and be updated of any new and relevant information you may post. By Providing relevant and useful information to your readers, you can ensure they’ll continually come to you first.

Comments
Blogs can provide you with one of the most powerful tools for communication between you and your customers. If you set up your blog to accept comments, you readers will be able to post feedback on your posts and tell you what they like or what they don’t like. This will give you valuable insight and ideas regarding your next product or project.

Cheap and effective marketing
If you have been in business for a while, then you know how costly marketing can be. Think of all the money and time you will have to spend to market your new product or service. A blog can cost you as little as $15 a month, yet it is one of the most effective marketing tools of today’s marketing world, not to mention its ever growing popularity that makes it a perfect tool for long term marketing as well.

These are just a few of many ways you can benefits by using a blog. I am sure with the fast evolving internet and related technologies, blogs will be playing much bigger rolls in our economy in the near future. After all, running a business is about making money, and blogging can help you do just that, make money!So jump on the blogging bandwagon, and take advantage of one of the cheapest and smartest marketing tools available today, and build a blog to take your business to new heights.

Blogs, or Web logs, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) is usually quite short, perhaps just a few sentences, and readers can often respond to an entry online. People who write blogs are commonly called bloggers. Bloggers, tongue in cheek, call themselves and their blogs the blogosphere.

Blogs are a great way to keep everyone in a family abreast of the latest family news without running up the phone bill — you can simply read back over important updates to find out the latest news. In addition, many blogs are being used to host photographs, and their chronological structure can be a great way to keep track of a baby’s growth, a trip, or the process of planning a wedding.

Professional writers often look down on bloggers, because their informal online writing rarely benefits from a good editor. Blogs are known for their casual writing and unpredictable subject material, but the best blogs have proven that — regardless of punctuation and spelling — even “novice” writers can be entertaining enough to attract a broad audience.

Bloggers with an especially engaging subject, such as chronicling a trip around the world, have the advantage of inherently interesting material, but even mundane material can attract an audience if you have an engaging style and voice.

Here are three guiding principles to writing a successful blog:

• Develop a writing style and tone appropriate to your subject material.

• Post often, even if your posts are short.

• Allow your readers to comment on your posts.

Develop a writing style and voice

A great site design and technical gimmicks are no replacement for developing an interesting, readable writing style. Most of us don’t do much personal writing in our everyday lives or even keep a diary. Writing about yourself is never easy, and you may find yourself freezing up in front of the computer screen or becoming stilted and unnecessarily verbose.

Here are a few suggestions you can use to develop your own voice and style for your blog. First, remember that a blog is a conversation. Try to write the way you speak. Avoid jargon and clichés and don’t overuse the thesaurus. It may be helpful to speak your entry out loud before trying to type it or to read it aloud after you’ve written it. If you find yourself struggling as you read aloud or speaking unnaturally, think about what you might have said if you were talking to a friend rather than writing.

Second, write your blog with a specific friend or family member in mind. Thinking of someone you know well and who might want to read your blog will help you relax your writing style. That’s why it’s become popular for many people to start personal journal entries with Dear Diary. The goal is to get your writing to sound more like you and less like a lofty essay.

Always consider your audience. If you’re writing for only close friends and family, you don’t need to explain that Sarah is your 8-year-old daughter every time you mention her. But if your blog attracts a wider audience, you may want to create references or glossaries to help new readers follow along.

Finally, before you start blogging, spend some time visiting other blogs that are like the one you’re thinking of starting. Read one or two for a few weeks and pay attention to things like the length of posts, frequency, writing style, and subject material. You can get some great ideas for your own blog by noting what you find interesting and compelling in other people’s blogs.

Update, update, update

The blogs that attract the most readers are the ones with frequent updates. If you start a blog, be prepared to spend some time working on it every day or two. If you’re going to be a blogger, you have to blog! It takes discipline for most of us to write, even conversationally, every day. If you find yourself dreading posting to your blog, maybe a blog isn’t for you.

As you go about your day, keep the blog in the back of your mind. You may even want to carry a notebook where you can jot down reminders for topics you want to blog about later. Start paying attention to the parts of your life that are most interesting to you; those will likely be the areas your friends and family are most interested in as well. Don’t be afraid to write about everyday activities — parking tickets and car repairs — but don’t neglect to talk about what you’re thinking and feeling. All these areas will make it possible for you to update frequently.

Having a co-blogger can take some of the pressure off, especially if all authors contribute regularly. If you’re going to be working with several people on one blog, talk over how often you expect each other to post so that you can keep some focus and cohesion to your blog.

If you will be updating your blog on a weekly, biweekly, or monthly basis, try to be consistent about when you add new posts so that your readers know when to catch up. For example, you may choose to update your site every Sunday evening.

Invite comments

An important aspect of blogs is that they feature the writing of the blogger as well as the comments of readers. When you visit a blog, you often find a comment link under the text of each blog posting. Clicking that link enables you to read comments from other people and submit your own. Usually bloggers make their own comments in the posts on their site, but sometimes a blogger adds a response in the comment section because it’s a more direct way to address someone else’s comment.

Not all bloggers choose to implement the comment feature, but if you want to develop a dialogue with your audience, comments are the best way to do so. The comment feature is an easy way to involve your audience and get valuable feedback about what you’re doing with your blog.

If you do decide to allow comments on your blog, be sure to keep an eye on them. The comment feature makes it possible for anyone to add comments to your blog