Social Media Consulting

Social Media Marketing Program

Some think Social Media is simply another trendy marketing play, but take note, it’s here to stay. Just like the internet, social media will continue to grow and will continue to impact every aspect of marketing and growing a business. In this course, you will be guided step-by-step on the creation of your social media system.

Tired of theory and ready for someone to show you how?
We’ve seen the impressive statistics on Facebook growth and the demographic details on various social media networks. This course is not an exercise in theory, but rather a plan of action created by one of the leading small business social media marketing practitioners. The end result of this course is that you are able to effectively and efficiently integrate social media into your overall marketing plans.

This course is unique as you will receive a new lesson each week for five weeks. Each lesson includes:

  • A video presentation
  • PDF presentation and video transcript
  • Action steps
  • Resources for each step
  • Supplemental videos to guide you through the action steps

You’ll never get overwhelmed because we give you just enough to do each week without overloading you with the entire program. We tested this format with a number of participants, and they agreed that this format was the most helpful aspect of the course.

Additionally, you will have 6 calls with Kelly Hernandez, an Authorized Duct Tape Marketing Coach, to help you take what you learn and interpret it into something meaningful for YOUR business. The final call is a one-on-one with Kelly to discuss your Social Media System for your business and to create an action plan going forward.

PROGRAM FORMAT

1 hour telephone conference calls will take place weekly. Objectives for the upcoming week will be set and feedback from the lesson before will be discussed. You then have the week to work through the online program to develop various components of your social media system.

These calls will be recorded and posted in case you miss a call.

AGENDA

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

  • Video: Session 1 Lesson
  • Video: Basics of Twitter Search
  • Video: Google News and Alerts
  • Video: Using Google Reader to Listen

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look at the best ways to create and optimize profiles and other social media real estate.

  • Video: Session 2 Lesson
  • Video: The Google Personal Profile
  • Video: Creating Local Search Profiles
  • Video: Basic Facebook Set-up
  • Video: Embedding YouTube Videos
  • Video: Optimizing Your LinkedIn Profile
  • Video: Optimizing Brand Assets
  • Video: The Basics of Podcasting

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

  • Video: Session 3 Lesson
  • Video: WP Settings
  • Video: Installing WordPress
  • Video: Blog Posts
  • Video: WP Pages
  • Video: WP Widgets
  • Video: WP Plugins
  • Video: WordPress Themes

Session Four – Social Networking and Networks– Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

  • Video: Session 4 Lesson, pt1
  • Video: Session 4 Lesson, pt2
  • Video: Twitter Search
  • Video: Twellow
  • Video: Tweetdeck
  • Video: Facebook Fan Page
  • Video: Facebook FBML
  • Video: LinkedIn Profile Organizer


Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

  • Video: Session 5 Lesson
  • Audio: Getting Things Done
  • Video: Twitter Feed
  • My Social Media System
  • Video: Netvibes Dashboard
  • Video: Facebook Fan Box

Final Call is a one-on-one call with Kelly to review your social media system and create an action plan going forward.

Investment: $495

Call for next session dates and times.  949-212-1057

Email – Include your name and phone number.