Google Analytics for Facebook Fan Pages

We launched our Facebook fan page at the end of last year and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc).

Google Analytics ExampleGoogle Analytics Example

How to setup Google Analytics on your Facebook fan pages

The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. This method tracks every visitor to the custom facebook pages on Google Analytics. It required a combination of server side cookie management and an additional <img> tag to the bottom of the facebook fan page. Here are the steps to get Google Analytics working on your facebook fan page.

1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.

That is all there is to it! Google Analytics is not real-time, so you will need to give it some time. Approximately a day before you see the fruits of your “hard” work.

For advanced users

Use this method, if you don’t want to use our hosted link redirection as mentioned in the method above. You can download the entire source code which is just about three files to get this setup working on your own server (running PHP4.3 or above). The code is written in PHP and essentially creates the Google image tracking URL with the referrer, page information, ID, etc. The additional advantage of hosting this on your own server and domain is that visits from your website to your facebook fan page gets tracked, etc. You will also be able to customise further if you wish. Please do share any useful updates you apply to the tracking link code.

Facebook – Google Analytics Tracker v1.1 (Updated 21st Feb, 2010).  For advanced method – Download this code to use on your server.

If you don’t have a Facebook fan page yet, visit our tutorial for code and help on creating customised Facebook fan pages.

Previous Facebook + Outlook = FBLook
Next Got a Question? Ask on Facebook with Questions feature

About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

You might also like

Facebook 0 Comments

How to Facebook

How to Add Your eHow Article to Facebook Feed You have written an awesome article on ehow.com. Now you want to share it with your friends. How do you do

Facebook 0 Comments

Hide certain content from non-fans

Author Tim @ The HyperArts Blog If you want to show content to your fans, and require that a visitor to your Fan Page become a fan in order to

Facebook 0 Comments

5 Tips To Build A Great Facebook Fan Page

Facebook fan pages are all the rage at the moment for both business and personal use (we discuss the actual merits of having one here) so we thought we would

Facebook 0 Comments

BEST WordPress Plugins for Facebook

It feels like yesterday when Facebook was launched. But it has quickly become one of the biggest social communities around the world with millions of people using it on a

Facebook 0 Comments

Get a facebook fan page custom URL

It seems facebook have changed the rules and you can now get a custom URL for your fan page with only 25 fans- you don’t have to wait until you

Facebook 0 Comments

Facebook Deals for Places: New Facebook Feature

Yesterday Facebook launched Deals for Places, an add-on to Facebook Places which brings discounts and deals to Facebook users at businesses large and small. The Facebook Deals will be rolling

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply