How To Track Keyword-Based Tweets Within Your Twitter Stream

Feb 11, 2009 at 10:56am ET by Danny Sullivan

With our SMX West search marketing conference happening this week, I wanted to keep track of the real-time buzz for SMX on Twitter. I knew how to do this manually by checking Twitter Search, but was there a way to have this flow into my regular Twitter stream, along with posts from people that I normally follow? Thanks to suggestions from people on Twitter, there was!

Ideally, I wanted Twitter itself to let me create a “person” that was really a search term, so that I could follow that person and have the matching posts appear in my stream. I still think that’s an important feature that should be offered in the future, as it helps for those not using Twitter clients.

Most people who responded to my tweet for help suggested using the TweetDeck client. This was a pretty cool solution. You click on the little magnifying glass at the top of the TweetDeck screen to do a search. Enter your term or terms, and then any tweets containing those words will be found and flow into one of TweetDeck’s panes:

Tweetdeck

The problem is, I found the panes to be a pain. By default, tweets from your friends are in the All Friends pane, then next to that are Replies, then next to that are Direct Messages. Add in a search pane or two, and your desktop real estate is gone, if you’re working on a single monitor (as I do when traveling).

Instead, I wanted any matching search results to flow into my main “All Friends” page. Then I got a tweet from @garrett66 telling me how to do exactly what I want in my existing client, Twirl.

Just click on the magnifying glass at the bottom of the Twhirl window. A search box will appear. Enter your term or terms, and the results will appear. Next, click on the “Activate” button at the top right hand side of the screen.

Twhirl

That’s it! Now any matching tweets will flow into your Twitter stream.

There are other ways to track Twitter mentions, of course. You can just manually search at Twitter Search to see what comes up. Using feeds, you can also monitor mentions automatically. After you do a search, just use the “Feed for this query” link that shows up in the top right-hand page of the web page, which makes a feed like this for smx.

If you do that, there’s also a way to turn that feed into a Twitter person. Several people suggested that you create a new Twitter account, then use a service like Twitterfeed to flow the feed results into that account. Then follow that account, and you’ll see the results in your regular feed.

That’s a handy solution for those who don’t use Twirl or Tweetdeck or another client that supports searching. However, it doesn’t help those on mobile devices with clients that might not support this, as with me using Twitterific on the iPhone. It’s also kind of a pain — far nicer to see Twitter evolve to allowing you to have matching searches be an option you can setup right within your account!


Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and can be followed on Twitter here.

See more articles by Danny Sullivan >



See more stories like this in the Members Library! Check out the Features: General, How To: SEM, Search Engines: Twitter, Search Engines: Word Of Mouth & Buzz Search Engines, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Previous How to delete a tweet
Next Twitter for Dummies

About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

You might also like

Twitter 0 Comments

The Official Twitter Text Commands

Did you know: you can perform certain actions, like following or marking a friend’s update as a favorite, by using the designated Twitter commands?  Use the commands listed below from

Twitter 0 Comments

Using Twitter Hash Tags to Boost Your Visibility and Credibility

Author: Nancy Marmolejo Have you ever seen a post on Twitter that includes a # before a cluster of letters or a word? That’s called a hashtag and it’s a

Twitter 0 Comments

10 Stunning (And Useful) Stats About Twitter

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by

Twitter 0 Comments

50 Ideas on Using Twitter for Business

First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add

Twitter 0 Comments

4 Ways Companies Use Twitter for Business

Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of

Twitter 0 Comments

Link Fan Page Posts To Twitter

Link your Twitter account to your Fan Page. This means that every time you post something to your Fan page wall it will automatically tweet it.

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply