Latest Data on Facebook’s US Growth by Age and Gender

 

Tracking Facebook and the Facebook Platform for Developers and Marketers

We’ve been keeping track of Facebook’s self-reported demographic statistics on the US market for a while now, and here’s the latest update for November 2, 2009. While Facebook says these stats, provided to advertisers, are not necessarily real time, they do give us a sense of how Facebook is growing.

On the whole, Facebook’s US audience grew by 6.8% in October to 94.2 million uniques (compare to latest data from Quantcast, Compete, and comScore). Here’s how Facebook’s gender and sex numbers break down as of today:

facebook-november-2009-age-gender

(Note: about 5% of users do not report either gender or age, and are not included in this chart.)

Where did the growth come from? Primarily from younger audiences. Males 18-25 led Facebook’s demographic categories this month, adding nearly 1 million monthly active users to over 12 million. Females 18-25 also increased in number by nearly 1 million last month. In addition, women 35-44 showed strong growth, while increases in males 35-44 were lower.

facebook-november-2009-growth

While Facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier this year – the growth rate amongst users under 18 is also picking up. Interestingly, the growth rate of males 13-35 is faster than females, closing the overall gender gap on Facebook somewhat. Women still represent 57% of the overall Facebook audience.

facebook-november-2009-growthrate

Overall, 48 of Facebook users in the US today are over 35, and nearly 20% of all US Facebook users are over 45. That’s a good sign for Facebook’s brand advertising business, which has brought 83 of the top 100 ad spenders on board, according to VP of Global Sales Mike Murphy.

facebook-november-2009-age

Previous Facebook versus Google
Next w to suggest to all friends your fan page / Facebook Select All

About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

You might also like

Facebook 0 Comments

Facebook Secret Hide Content on Fan Page Until Someone Likes It

ContentsHow To Do It?Step 1 – Create A PHP file and create the iFrameStep 2 – Insert Code into PHP fileStep 2 – TestingThat’s It! Hiding content on your Facebook

Facebook 0 Comments

What is the Difference Between a Facebook Fan Page and a Facebook Group?

Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client. Two of the best ways

Facebook 0 Comments

5 Common Mistakes Business Professionals Make on Facebook

ContentsMistake #1: Adding Anyone and Everyone as Friends to Boost Your NumbersMistake #2: Using a Picture of Your Dog, Cat, Child or Business Logo as Your Profile PhotoMistake #3: Only

Facebook 0 Comments

Get a facebook fan page custom URL

It seems facebook have changed the rules and you can now get a custom URL for your fan page with only 25 fans- you don’t have to wait until you

Facebook 0 Comments

Killer Facebook Fan Pages: 5 Inspiring Case Studies

Contents1. Pringles2. Coca-Cola3. Starbucks4. Adidas5. Red BullConclusion When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence

Facebook 0 Comments

Apps for Doing Business on Facebook

ContentsBlog PromotionBusiness / Self PromotionCommunicationNetworkingCollaborationAudio/VisualMiscellaneousRun Your Business Online Think LinkedIn() is the only place for business? Facebook() is growing rapidly and it’s becoming a destination for businesses and business professionals

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.