5 Things Every Website Must Have
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Your Website Must be Engaging
You have a compelling headline that grabs your visitors’ attention within the first few seconds. Your information must be clearly stated with compelling copy to truly connect with your ideal clients so potential customers can find what they are looking for easily.
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Your Website Must be Informative
You focus on the end benefit to your client and you’re not caught up in explaining the details and the process. You provide information that is useful to visitors. You tell your potential clients how they will benefit from your products & services or how you will help them.
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Your Website Must Establish a Relationship
The moment someone visit your website they make an instant decision about your company based on what they see. Make your website work for you.People begin to get a sense of what you can offer them. Often you begin to develop relationships with your ideal clients from your website.
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Your Website Must Flow Well
You must have a clear strategy on the steps you want your visitors to take on each page. This means there is a logical, proven flow and strategy for your content that leads to the next step. That step should be to move your visitor closer to a lead or a sale.
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Your Website Must Promote Action
People need help in making decisions; it’s your job to let them know what the next step is. This means you invite visitors to do something that engages, informs, establish your relationship and ultimately results in sales. This could be a video, a free offer, like a consultation or free estimate, or an interactive quiz.
There you have it the Five “Must Have” Elements of a Result Driven Website.
Did I miss any?
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