See All of Your Facebook Share Stats on WordPress
Facebook Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook.
Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user links to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.
Here are the 3 steps needed to setup Facebook Insights on your WordPress website or Blog.
Visit http://www.facebook.com/insights to setup the domain you wish to have Insights on. Follow the steps below.
In a new browser tab or window, go into your theme editor in WordPress by visiting http://YOUR_DOMAIN_HERE/wp-admin/theme-editor.php and paste the code you copied in your header.php file directly above the </head> tag.
<meta property="fb:admins" content="YOUR_PAGE_ID"/>
Replace the area where it says “YOUR_PAGE_ID” with the Page ID you created in Step #1. Hit Update File after you make your changes.
Go back to the browser window that you created your Facebook Insights code and Click “GET INSIGHTS” button.
Also visit THIS LINK for more documentation on Facebook Insights.
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