What’s the ROI on Blogging and Social Media?

Many people in businesses today still think in the traditional sales and marketing terms when it comes to social media. They think that if we post a few blogs, tweet once a week and create a business Facebook page, the phone will start ringing off the hook, like a newspaper ad. It’s not quite like

Women as related to Technology

The fact is, women who have succeeded in technology deserve recognition; they are an inspiration for everyone, male or female, demonstrating what can be achieved through creativity and hard work. And so we present this expanded list: “The Most Influential Women in Tech.” We candidly acknowledge it is subjective and incomplete. Among other shortcuts, we

Change the YouTube Embed Image to Custom Image

If you want a specific preview image for your YouTube video, you’re pretty much out of luck. When you upload a video, YouTube chooses 3 frames from your video based on an algorithm that might or might not be random. There are tips around for trying to game their algorithm, but that might be a

Local Motion: How Mobile Marketing Will Ignite Your Buy Local Campaign

Part III in the Series Buy Local What is Mobile Marketing? Okay, from Parts I and II of Local Motion you now have an understanding of the Buy Local concept, how important it is to your community and how to integrate Social Media but what about Mobile Marketing? Mobile marketing is a way to reach

Blogging Etiquette: Dos and Don’ts

Over the past month as I’ve been teaching a course on Business Blogging, my students have come up with some great questions for me. It has helped me learn, refine my lessons and basically become a better teacher. Here’s one of those times: I was asked about blog etiquette by a few of my students,

The Best Way to Backup WordPress – Step by Step

Backup Before You Crackup WordPress is such an awesome software for building your website or blog but we all know there can be many plugins and core updates that happen every month. We always see the message, “PLEASE BACKUP BEFORE YOU UPGRADE”. I have worked with WordPress for several years and I have seen many

4 Things to Consider When Picking a WordPress Theme

There are 1000′s of WordPress Themes out there to choose from and each one is different depending on the developer that created it.  WordPress Themes can range in price from FREE to $200 (read through below for my recommendation where to buy Premium Themes all for less than $50). So often people buy a Theme

5 MUST HAVE Elements of a Results Driven Website

Your Website Must be Engaging You have a compelling headline that grabs your visitors’ attention within the first few seconds. Your information must be clearly stated with compelling copy to truly connect with your ideal clients so potential customers can find what they are looking for easily. Your Website Must be Informative You focus on

Ready to blog? Get Started with these tips!

Have we finally convinced you that a blog for your business is an absolute necessity? Great! Let’s get started, then. Blogging for your business, however, can’t just be another online journal where you can simply allow your stream of consciousness to flow freely without any censor. In fact, blogging is much more than that– it’s