Subject Line Spam Trigger Words

Put this list of no-no’s next to your desk and check it often

Every email marketer should have a list of no-no’s next to their desk. While we’d argue that a subject line trigger word thrown in every once in a while won’t hurt your delivery rate (if you’re already in good with the delivery gods), you still need to be practical about finding good synonyms.

According to SiteSell.com, who make the free email marketing tool, SpamCheck, you’re not supposed to used obvious trigger words such as “free”, but using them in combination with other trigger words such as “trial”, “quote”, “sample”, “access” etc. can put your spam score through the roof.

In case you weren’t aware, the way spam filters work is that they assign ratings to your email newsletter. Using the word “free” in the subject line with an otherwise perfectly harmless email might slide you through to home plate if you have a good delivery record.

However, do it again the next day or combine that subject line with an ALL CAPS subject line and use a * to disguise another trigger word within your email, it’s off to the garbage can for you.

Download our Subject Line Trigger Words sheet or view the list below.

Spam Checking Tools:

http://spamcheck.sitesell.com/ameq.html
http://www.lyris.com/contentchecker
http://www.swiftpage.com/support/spamcheck.htm

THE WORST SPAM FILTER TRIGGERS

THE NOT SO GREAT SPAM FILTER TRIGGERS

Sources: WilsonWeb.com, Andrea O’Neill, eProfitNews.com, MailChimp.com