SOCIAL MEDIA AND YOUR BUY LOCAL CAMPAIGN

Of course you don’t have the advertising and marketing capital that big box companies enjoy to start your Buy Local campaign. What better way to overcome the odds than by using some of the best and most cost effective tools available to you right online? Social media is your first opportunity.

Yes, social media…something you probably already use every day in some form. Using online marketing such as social media and mobile marketing is more important than ever before. Yes, it can be an undertaking at first but you don’t need to be involved in every form of social media to be effective. You need to decide which social media is most important to your business and develop a campaign to put your Buy Local campaign in front of your customers. That’s why I have provided some interesting information on 6 of the top social media to help you decide what will work best for you.

SOME STATISTICS ABOUT THE TOP SOCIAL MEDIA

Visual engagement and mobile marketing are really emerging in online marketing. There is so much information being produced, people skim to the things that attract their interest and look for ways to quickly communicate. Here are some statistics on the top social media to help you decide which ones are right for you.  Even if you only choose one, be sure to be involved with some social media. Your Buy Local campaign with thank you for it….with business!

FACEBOOK

Facebook is still on top and innovating at a very high speed. They recently purchased Instagram, a mobile app platform to enrich their visual engagement. People can use Facebook for both personal activity as well as business. Their fan pages seem to do well for small business right up to big brands.

• Monthly active users now total nearly 850 million
• 250 million photos are uploaded every day
• 20% of all page views on the web are on Facebook
• 425 million mobile users
• 100 billion connections
• Zynga’s games revenue is currently 12% of Facebook’s total income
• 2.7 billion “likes” per day
• 57% of users are female

 TWITTER

Twitter is quite different than other social media. It does not enjoy the same kind of visual impact that other social media does but Twitter users are large in numbers and very loyal. This is more of a “get down to business” social media with a limited amount of characters and frequent use of “shortened” links. For that reason it is all about the content….but getting the message across and getting people engaged is very important to business.

• There are over 465 million accounts
• 175 million tweets a day
• 1 million accounts are added to Twitter every day
• Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
• Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).
• Projected revenues for Twitter in 2012 are $260 million

 LINKEDIN

LinkedIn started out in 2003 as a business type connection for professionals. They focused on engaging groups of like-minded business people. They currently have over 150 million members and have created quite a niche for job seekers as well as employers looking to hire.

• 2 new members join every second
• USA leads membership at more than 57 million, Europe has more than 34 million members
• 60% of its members live outside the USA
• In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platform
• LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)
• The fastest growing demographics are students and recent college graduates
• Revenues for 2011 reached $522 million
• LinkedIn is the 36th most visited website in the world

 YOUTUBE

YouTube is all about engagement and communicating. How many of you have ever watched or downloaded a YouTube video? From music to instructions and everything in between, this website is always available. It is the second largest search engine right behind Google….and it is very cost effective. Videos for your business are extremely important and most websites now incorporated them on their homepage/landing page, blogs, sales pages and emails. Every business should at least have a simple introduction video.

• 3rd most visited website according to Alexa
• 2 billion views per day
• It handles 10% of the internet’s traffic
• Average YouTube user spends 900 seconds per day
• 44% of YouTube’s users are aged between 12 and 34
• Over 829,000 videos are uploaded every day
• Average video duration is 2 minutes 46 seconds

PINTEREST

Pinterest’s growth has been phenomenal. This very simple yet effective method of social media has spurred an incredible amount of attention and users. You can “pin” images and videos to boards you create and the response has been incredible. Marketers are now developing programs to utilize this site to great advantage for their businesses. They were named one of New York Time’s “50 Best Websites of 2011”. This website was started in 2009 and is barely two years old.

• December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week
• In January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+
• Over 10.4 million registered users
• Nearly 12 million monthly unique vistors
• Most of the sites users are female
• 97% of the site’s Facebook “likes” are by females
• It is the fastest site in history to break through the 10 million unique visitor mark

 GOOGLE+

It is estimated that Google+ will hit 400 million users by the end of 2012. They have a very different engagement system than other social media. They are a part of Google which has been the major search engine on the internet for a long time. It is mandatory for anyone who signs up for Gmail to also join Google+.  Although engagement levels are much lower than those of Facebook, Google+ remains an intricate part of Google family including YouTube, Android and Google Search.

• It was launched on June 28, 2011
• Google+ reached 10 million users by July 14, 2011
• 67% of Google+ users are male
• Google “+1″ button is served more than 5 billion times daily
• It is gaining 625,000 users per day
• In less than one day the Google+ iPhone app became the most popular free application in the Apple App store

LET’S HEAR FROM YOU!

• Do you think Social Media is important to your campaign?
• What types of Social Media are you using in your Buy Local Campaign?
• Which one brings the most engagement?
• Which one brings the most business?
• Which one brings the most referral?

I would like to hear about your campaigns! If you are a Buy Local Organization, please let us hear from you too! The more we connect, the better the business!

statistic sources: websitemonitoring.com, speakeasymagazine.com, infographiclabs.com, Sandbox

Brenda Ellison
Blog: MyInfoBlog
Website: MyInfoSnap.com “Your Florida Gulf Coast Online Guide”

I know, I know. You want to know how to do it. Here’s how:

It is SUPER EASY – Just CLICK HERE   and follow the instructions.

Step-By-Step Instruction if the above link did not work:

1. Click this Facebook App , then allow permission.

2. Click Create New App (found at the upper right hand corner)

3. A pop up window will appear. Fill out the “App Display Name” and “App Namespace” with any name. Check the “I Agree” then “Continue”.

4. If you have not verified your Facebook account by putting your cell number, this will not work. You need to verify your account first.

5. If you have a verified account, after clicking “Continue” in step #3, click the “Open Graph” option on the left side bar.

6. Then Click “Get Started Using Open Graph”. Create a test action for your app, type in: “read” a “book”. Then click the “Get Started” button.

7. Go back to your Facebook profile page. Click the “Get It Now” button.

And you’re done!  Take note, though, that those that have enabled their Timeline layout are the ones that can see your Timeline layout only. Other people that have not followed this step will see your old layout.

If you see the following message below on Facebook, DO NOT pay any attention to it.

FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP. $9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES, FREE IF YOU COPY AND PASTE THIS MESSAGE BEFORE MIDNIGHT TONIGHT. WHEN YOU SIGN ON TOMORROW MORNING YOU WILL BE PROMPTED FOR PAYMENT INFO…IT IS OFFICIAL IT WAS EVEN ON THE NEWS. FACEBOOK WILL START CHARGING DUE TO THE NEW PROFILE CHANGES. IF YOU COPY THIS ON YOUR WALL YOUR ICON WILL TURN BLUE AND FACEBOOK WILL BE FREE FOR YOU. PLEASE PASS THIS MESSAGE ON IF NOT YOUR ACCOUNT WILL BE DELETED IF YOU DO NOT PAY

This statement in general goes against Facebook’s business model and was created as a Hoax to tie in with the recent F8 convention that just took place.  Just refer to their statement made on the signup screen of their site, “It’s free and always will be.”

This is the best news ever!  Before you had to have 25 people LIKE your Facebook Page before you could get your hands on a vanity URL, but not any more.  There is no more “MUST HAVE”.

Simply follow the  2 step below to get your Facebook Page Custom URL

1. Simply Create your Facebook Page by visiting THIS LINK

Go to Facebook.com/usernameTHAT’S IT, YOU ARE DONE.

If you have a page already or are about to create one, check out this post I did on the TOP 7 Apps every Facebook Page should have.

Facebook users will soon see a new “Subscribe” option on some other people’s profiles. When clicking the button on a friend’s profile, users will have the option of subscribing to all, most, or only important updates the other person posts to the site. Those updates will show up in the user’s news feed.

To make things a bit more interesting, Facebook is also letting people subscribe to news feeds of users they’re not friends with. Upon doing so, they will see the public updates the person has shared on their profile. And like with friends, users will be able to determine how many of those updates they will see in their news feed.

If Facebook’s new subscription option sounds familiar, there’s good reason for that: it’s rather similar to Twitter. On Twitter, users have the ability to follow others, including those they don’t know, and see their public updates in their timeline. Now, with the subscribe button, users can do the same with Facebook.

What’s more, both services have similar privacy features. If users want to allow others to subscribe to their public updates, they will need to go to their Subscriptions Page and click “Allow Subscribers.” However, those who don’t want to share their updates can just ignore the setting, which stops a subscription option from being displayed. Twitter has a similar function in place, which allows users to protect their tweets and only share them with those they allow to see their updates.

You will be seeing this rolling out to all profiles over the next few days.

]]> http://orangecountycustomwebsitedesign.com/facebooks-new-subscribe-feature-works-likes-twitter/feed/ 2 http://orangecountycustomwebsitedesign.com/facebook-status-update-changes-new-tagging-friends-tag-location-privacy-settings/ http://orangecountycustomwebsitedesign.com/facebook-status-update-changes-new-tagging-friends-tag-location-privacy-settings/#comments Mon, 29 Aug 2011 14:58:45 +0000 Jarrett Gucci http://mrinternettips.com/?p=2962

Facebook has constructed a few exceptional updates to the case where you compose your status redesigns. It has now got zones where you can  join or tag your friends and area, join an area which could add a connection to a Facebook page if ready, and you get more security alternatives with these new changes. Previous it was either friends, friends of friends, or every living soul as the choices to share. Anyhow now, assuming that you are tagging your friends, you are able to increase the visibility of the status to you and the friends’ streams.

Tag People: Below the case to compose the upgrade, you see an Icon to add folks into the status redesign, and tag them straightforwardly and it could add the folks eventually of the redesign, as “-with _____” so the statement “with” gets mechanically joined toward the final status update. This is functional when you are hanging out with your mates, and would like to let others have prior experience with it. So tagging the individual gets added to the status update. You are able to add the tags or your mates and can include tags later on, and the tagged friends can see this status  on their live stream.

Tag Location: You are able to put an area in your post, which might be the metropolis or else any exact area where you are presently sitting and hanging out. Since you set your present area as a metro, and don’t detail anything else, the status update could demonstrate your metropolis as the area. You could probably prefer to turn the area On/Off.  This area will default to the City you have in your profile settings.

I believe these changes are huge for business to market themselves online and I encourage you to log in and check them out.

TIME TO SHOW FACEBOOK WHO’S BOSS!!!

Presenting The All New “Add Custom Share Image” Plugin For WordPress

Don’t let Facebook pick the image that is displayed when someone Shares, Likes or Recommends your post or page.  You pick the image you want displayed by using my Add Custom Share Image WordPress plugin. 

This is how it works

Without this Plugin the visitor clicks on a Like or Recommend Button

The post is then shared on the Facebook Wall of the person who clicked on it and also the News Feed of their friends.  Facebook take a random image from the page to display.

With this Plugin you can select the image you wish to display when the visitor clicks on a Like or Recommend Button

Follow the steps below on how to use this plugin and DOWNLOAD it and the very bottom of this post.

1. Install Plugin and activate it
2. Go into page or post edit area
3. Look for the section that looks like the image below “Add Custom Share Image”
4. Pastein the box provided
5. Click on get image button
6. Upload image and get the image path
7. Paste your image path above where it says “PUT_IMAGE_URL_HERE”
8. Publish your post or page

There is no RISK!

Now don’t worry about that being a 30 day instead of lifetime. 30 days is MORE than enough time to enjoy this plugin and start to profit from it! You will know right away whether you love it or not. Keep in mind that with this plugin you will get LIFETIME UPDATES and SUPPORT!!! Anytime Jarrett makes any improvements to this lil guy, you will get that update for free…..even if it’s 5 years from now!!!

Here is an added BONUS you will receive with your plugin

The first one is Jarrett’s PDF titled “102 Proven Headline Formulas”. This simple but power packed PDF dishes out some of the most proven and effective headlines for blog posts, social media posts, emails, etc..

They GRAB ATTENTION QUICK!!!  ($12 value)

PURCHASE & DOWNLOAD PLUGIN BELOW – COST $12.99 $7.97

Facebook try to update the sites every now and then since Google announced their Google Plus which be competent site of Facebook.

 Just include a link within a comment and that content will then be pulled into the comment stream. This is both a good and bad thing. People have been posting links to this content anyway, this just makes it more visual and convenient. The downside is of course that your comment threads now become a lot longer.

After they launched the Facebook Video Call Chat after Google announced the Google Plus. Now, Facebook newly announced today about their new updates on the site.

Today, Facebook launched a commenting feature that allows to embed videos, photos, or web sites in comments just by including the URL . Your comment will include a video player, a thumbnail of a photo, or a brief overview of the web site being linked to. If you prefer your comment without preview, you can remove the preview with one click.

To give you a brief idea what would be the result in embedding photos, videos, or website to your comment. It’s the same as you share a photos, videos, website as your status update.

For videos, if you put the url of the youtube videos in your comment. You will see the thumbnail of the video with the title.