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Get some inside tips and tricks on 3 of the biggest Social Networks (Facebook, Twitter and Linkedin). Use these tricks and tips to give you an edge on the web and maximize your Social Real Estate.

1.Create an awesome landing page.

Users will make a splt second decision when they get to your page if it is worth becoming a fan or not so it is important to have some call to action and engaging content such as a competition that will get users hooked immediately. You can choose which tab the users land on so you don’t have to automatically make them land on the wall with it’s default settings that won’t have people signing up instantly. Your best bet is to use the HTML boxes to create something that really stands out like

2.User Generated Content

Users have the ability to add great content such as photos to your page so try and hold competitions around content uploading or give them some great incentives to upload content. It means that your brand will have an extra layer of interaction around it, your page seem more alive and yout content will be bulked out for you.

3.Monitor The Analytics Religiously

Facebook provides you with some great analytics to measure who is interacting with your page, who your new fans are and why the old ones are leaving. You should monitor these stats daily and make tweaks that will get people interacting even more with your page.

Add Video

Most of the bigger brands will have some ads and general content to get in there which is a great start but for smaller brands you could simply film an interview with your CEO, do a 2 minute guided tour of your offices or simply chat to a few of your workers on camera. It is a great way of adding an extra dimension to your page and really making it stand out. If you really can’t find the time or don’t have the resources to make your own video content you can always find great videos on video sharing websites such as Youtube and add them to your stream and hopefully your users will find it interesting content that is relevant to them.

Increase The SEO Of Your Page

Facebook gets really good positions in the search engines as it is a massive site and has a lot of trust with Google so when they started making fan pages a priority it was time to get serious about your own page. You will find some great resources here and here for SEO tips but some of the basics include making sure to get your own business URL (you will need over 100 fans 25 fans), building as many links to your Facebook page as possible (from your own site etc) and posting lots of good keyword rich content in areas on the page other than the stream.

This is directly from the Insights page from Face book fan page it’s located on the left side of your page. Click on it and you’ll receive this message and see the graphs of info.

“Welcome to your new Insights Page.
Facebook allows you to engage with your fans in more ways than ever before – and Insights now allows you to dive into the context of those interactions with deep analytics. We now show you how users are interacting with your page, broken down by Wall posts, likes and comments. Your Post Quality shows you how engaging your posts are to your fans, and your star rating compares your Post Quality to other pages of similar size. Your Fans Over Time graph now lets you track when users decide to unsubscribe from your posts in their News Feed. And we now provide statistics on where your fan base is located and which languages they speak. If you would like to export your reports, please click “Switch to the Old Insights” in the menu above and follow the Export link. Check back frequently, as we will be adding new metrics in the coming weeks and months!”

A question commonly asked is do I have to have a facebook page or is a group good enough. Well when Facebook first launched Facebook Pages, many businesses and brands who had built up substantial audiences in their Facebook Groups asked Facebook to move their Group members over to their Facebook Page. For example, last year, Facebook converted the Apple Students Sponsored Group to a Facebook Page. (Facebook promoted “Sponsored Groups” back in the day.)

Now that Facebook Pages have been live for a long time, Facebook has stopped converting Groups to Pages in recent months. Instead, Facebook is offering Group owners the following recommendation:

You’re welcome to create a Page and notify your Group members that you’ll be using the Page instead of the Group going forward. If your Group has too many members to send them a message, we unfortunately aren’t able to provide you with any other solutions for how you might contact them about this change.

So what it come down to is if you’re a business or brand, you shouldn’t be driving users to a Facebook Group any more. You should be creating and promoting Facebook Pages over Groups because

1. Pages Allow Marketers to Publish to the Stream
2. Pages Allow Marketers to Engage Fans with Rich Media
3. Pages Let Marketers Analyze How Fans are Interacting with the Insights Dashboard
4. Pages Let Marketers Increase SEO

I just set mine up with 25 fans :)

Go to http://www.facebook.com/username/ to set your username, but be very careful to set it for your fan page and not your profile! It can’t be changed later.