Landing Pages: SEO vs. SEM
Obtaining website visitors through search engines falls into two major categories — search engine optimization (SEO or organic search) and search engine marketing (SEM or paid search). While both techniques result in website traffic, the methods and goals are radically different, especially when considering where your site visitor came from and what they see when [...]
Read moreA Guide to Google Analytics and Useful Tools
Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed [...]
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