Demystifying the “duplicate content penalty”

Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a “duplicate content penalty.” Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content

Basics of Web Design: 14 Tips for Better Pages

Graphics Think small, like 10-12KB per image. Yes, depending on the source, the number of broadband users is going up. But slow pages are still really annoying, even if you’re on a T1. And huge images are a primary cause of slow pages. It’s easy to optimize your images. Always use graphics that fit the

What Makes a Great Web Site?

Introduction What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? A sense of humor helps. Flashy graphics are nice. But the fundamental traits that make a site work are more elusive. This article will break down the essential characteristics of great

Good Web Design

One of the elements of good web design is a lack of the elements that make bad web design. If you stay away from everything listed on the page about dorky web pages, you’ve probably got a pretty nice web site. In addition, keep these concepts in mind: Text Background does not interrupt the text