What is the Differance Between Farming and Fishing Marketing

  • Mark Fidgett Agreed. and if you do fish, make sure u fish upstream and not down stream with everyone else


  • Manny Aragon

    Great video Jarrett! My thoughts on this are that the smart business owner does as many of the methods that you mentioned as they can.

    The fishing can be pretty easily systemitized and repeated and requires a bit of an outlay of money but c…an reach a huge audience all at once.

    The farming methods take more time to build the relationships, networks, and not just trust but a good understanding of and awareness of what others are doing and how you can help them get what they want. This can also be systemitized but is a bit more complex IMO. These are ultimately the most valuable to the business owner long term.

    Most business people I meet at “networking” events are trying to farm by using the fishing model. It doesnt work very well, is annoying, and provides inconsistent results at best.

    my two cents…


  • Sukhraj Beasla

    I love that it’s called farming. I grew up a farmer’s daughter and love that it’s naturally my way of networking as well. It does take time to cultivate those relationships but the ROI is positivity, credibility, and reliability in your brand.

    Fishing says nothing about you and is often seen as a scam vs you reaching and trying to build connections with your audience. Who will you trust more: the real estate agent that leaves you a notepad at your door or the real estate agent that provides tips and info on Facebook/Twitter and is a resource to his/her community? See More


  • Barbara Jenkins Hulsizer

    ‎@sukhraj … this is what I mean when I talk about integrated marketing campaigns. Not all your prospective customers are on F/B or Twitter. If you rely on that only, you may miss out on Grandma who LOVES the notepads or wants to chat with you about the tomatoes in her backyard. Not everyone wants tips/information. They may just want company & can be wonderful for referrals to the “nice real estate lady.” Also, if you are selling dishwasher detergent, F/B and Twitter may not be the best media for your message. And, lots of people are spectacularly successful using fishing methods.
    🙂
    See More

  • Sukhraj Beasla I love that it’s called farming. I grew up a farmer’s daughter and love that it’s naturally my way of networking as well. It does take time to cultivate those relationships but the ROI is positivity, credibility, and reliability in your bra…nd.

    Fishing says nothing about you and is often seen as a scam vs you reaching and trying to build connections with your audience. Who will you trust more: the real estate agent that leaves you a notepad at your door or the real estate agent that provides tips and info on Facebook/Twitter and is a resource to his/her community?

  • Nancy Arroyo Perez

    Great Video Jarrett!! Everyone on here has really good opinions and there is no definite right or wrong way to approach marketing. I like how you say that Fishing is Interrupt Marketing and it also applies to certain networking strategies …as well when people shove a business card in your hand at networking events and expect to be remembered or when they post a link to their newest can’t miss money making opportunity on your Facebook wall….While it’s true that many of those fishing methods you described are old and effective, I will agree with Barbara that it depends on who you are trying to reel in. You have to know who your intended audience is and throw them the bait that they are most likely to take. Email marketing for example can still be very effective if you have already developed trust and an interesting relationship with the recipient.

    Farming is an excellent analogy for marketing while building connections but I prefer to call it Relationship Marketing because Network Marketing is still tied into MLM or Multi-Level Marketing which has an instant negative vibe. Farming reminds me of real estate where agents pick an area and pound the pavement putting their face and name all over it. In Branding, it’s similar because you choose an area of focus, deliver content and value and become the go-to person in that niche.

    But as in running a farm, it’s best not to put all your marketing eggs into one basket. You have to grow and nurture your field, trade or sell off any non-producing livestock and invest in long term machinery that sets some of your marketing on auto-pilot.

    Marketing is a personal preference. Find out what works best for your style first, because consistency is key and if you don’t like people, you may end up fishing in an empty pond.

    In relationship marketing, moderation, consideration and adoration of your customers will reward you every time.

  • ‘Dave Dorian’ All anyone needs to start a business is serve 1 person WELL. If you service them with service beyond expectations then you can bet your bottom dollar that they are going to refer you to another business owner etc.


  • Sharon McCoy Great concept on farming and fishing that has been around for some time. Jarrett you are able to bring new engergy to us through the new reveloution of the Social Media and Relationship building. I know it has worked for years, but it is refreshing to have it bought to light in this new medium.


  • Julie Lim Love the analogies, Jarrett! Also dig the background music:)

  • Kelly Weppler Love the video Jarrett. Always great perspective.Great comments from everyone. I agree that most of us are going to use a converged approach—high tech connections combined with the high touch face-to-face engagements. I think you can als…o say that the number of touches and length of engagement is usually proportionate with the investment. If what you’re selling is $29, they might buy at the first or second touch. If what you’re selling is $2900, then it’s likely going to take a few more touches—tech and face-to-face.
    There are 3 reasons why most small businesses are unsuccessful with their marketing. 1. Usually their messages aren’t targeted, 2. Their messages usually don’t discuss the benefits of their product or service, and 3. They don’t understand the buying cycle. The natural progression in the buying cycle is—know, like, and trust, try, buy, repeat, and refer. And most businesses try to go from know to buy to refer—and that’s the scenario that typically represents interruption marketing. Successful marketing recognizes all 7 stages and builds in multiple engagement opportunities at each stage.
    Thanks for continuing to engage us and make us think Jarrett.

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Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

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