What is the Difference Between a Facebook Fan Page and a Facebook Group?

Facebook is one of the most popular social networking sites online and offers varied options for promoting yourself, your site, your business or your client.

Two of the best ways to go about marketing yourself through Facebook besides your main profile are Facebook Groups and Facebook Fan Pages. While both are similar in concept, there are some key differences to keep in mind when you’re setting them up.

I would advise you to create both a group and a fan page, because while they perform similar functions e.g. as outlets and communities for your like-minded fans/visitors/clients/friends to meet and share about whatever topic you’ve chosen for your page or group, they offer several different options.

Here’s a breakdown of what they offer side by side:

FB Fan Page Specific

FB Group Specific

Both

————————–

————————–

Invite members

————————–

————————–

Video/photo addition and exchanges

Bigger Logo

Smaller Logo

Logo addition

————————–

————————–

Discussion board

————————–

————————–

Message all members

Traffic/Visitor Stats (“Insights”)

————————–

————————–

Event posting (via notes, imports from blog, etc.)

Event Creation and Invitation (via built-in app)

————————–

————————–

————————–

Comment Wall

————————–

————————–

Add posts

Import posts from blogs as notes/ add notes

————————–

————————–

Mini Feed

————————–

————————–

Publically Visible (because its public, the search engines can index it. They can’t index groups)

Private (must be a Facebook member to view, thus can’t be indexed by the search engines)

————————–

————————–

————————–

Main Facebook membership profile required before joining

Bulk updates to fans

Can send out bulk invites

————————–

Members can send invites to others

————————–

Social Advertising Options

————————–

————————–

Better for long-lasting relationships with clients and creating an interactive community with them

Better for things like updates, quick discussions and etc.

————————–

Previous Turn Blog Post into Facebook Fan Page
Next 10 Stunning (And Useful) Stats About Twitter

About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

You might also like

Facebook 0 Comments

Facebook Deals for Places: New Facebook Feature

Yesterday Facebook launched Deals for Places, an add-on to Facebook Places which brings discounts and deals to Facebook users at businesses large and small. The Facebook Deals will be rolling

Facebook 0 Comments

Killer Facebook Fan Pages: 5 Inspiring Case Studies

Contents1. Pringles2. Coca-Cola3. Starbucks4. Adidas5. Red BullConclusion When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence

Facebook 0 Comments

How to embed Youtube video on your Facebook Wall

There are many applications created to allow you to link YouTube video to your Facebook profile. With the instructions below I’ve selected the YouTube application that is used the most

Facebook 0 Comments

Facebook Status Update Changes – New Tagging Friends, Tag Location, Privacy Settings

VN:F [1.9.20_1166] please wait… Rating: 8.8/10 (4 votes cast) Facebook has constructed a few exceptional updates to the case where you compose your status redesigns. It has now got zones

Facebook 0 Comments

10 Secrets To Creating Your Brand’s Facebook Presence

Contents1. Build It, And They Might Come2. Establish Your Page with Real Customers3. Talk Like a “Friend”4. Content is King5. World Premiere6. Be Open7. Remove & Report8. Act “Like”able9. Invite

Facebook 0 Comments

See All of Your Facebook Share Stats on WordPress

ContentsDomain InsightsHere are the 3 steps needed to setup Facebook Insights on your WordPress website or Blog.Step 1.Step 2.Step 3.That’s It! Replace the area where it says “YOUR_PAGE_ID” with the

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.