Why an Editorial Calendar for Your Business Blog is Essential

It’s not always necessary to create an editorial calendar for a blog, especially if it is a personal blog. That said, right now it sounds like a good idea for my personal, food-related blog, because it might keep me focused on posting content that my readers want and will share with others.

But for a business blog, it’s essential, especially if you’re working with a client or a marketing department within an organization or company. I’m a big fan of planning, and planning definitely comes into its own with an editorial calendar.

But before you start thinking that this is going to be a lot of work—STOP. The calendar is mainly to prevent the blog posts from becoming sporadic and to keep momentum. It keeps everyone involved (even if that’s just you) accountable with a list of action items that are hard to misinterpret. Yes, the content will still have to be written and posted, but with an editorial calendar, you’re not sitting there 30 minutes before the deadline frantically trying to come up with a good subject.

And, as this article from USAToday suggests, it seems that a lot of businesses have found this out the hard way, and stopped their blogging campaigns. I am convinced that this happened in many instances because of a few reasons:

  • They jumped on a social-media bandwagon
  • They didn’t evaluate how it could help their company
  • They didn’t understand the amount of work it is
  • They didn’t see a definitive ROI

In short, they didn’t apply a marketing strategy to social media, as they would have with any other campaign for marketing their company, service or product. And when they didn’t see money start to roll in from their efforts, they pulled the plug.

So why use an editorial calendar? To make sure you’re organized and consistent. It’s not optional. Come back next week to read my instructions on how to create an editorial calendar, and you’ll be off and running in no time. If you can’t wait, click here to send me an email and I’ll send you my editorial calendar template.

Previous Ready to blog? Get Started with these tips!
Next Download Any Video From YouTube

About author

Jarrett Gucci
Jarrett Gucci 289 posts

Jarrett Gucci is the owner of Dynasty Web Solutions. A full service Internet presence provider specializing in WordPress development for business owners. Jarrett Gucci along with his team of professionals have designed over 400 WordPress websites. Jarrett Gucci believes strongly in creating websites that are unique, functional and generate referrals.

You might also like

How to Blog 0 Comments

Blogging Etiquette: Dos and Don’ts

Over the past month as I’ve been teaching a course on Business Blogging, my students have come up with some great questions for me. It has helped me learn, refine

How to Blog 0 Comments

Blogging Schedule Using The 20/30 Rule and How To Create It

Ever thought about creating a Blogging Schedule to really take your blog to the next level?  If you have you maybe asked yourself “How many post per week or month should I

How to Blog 0 Comments

Calling All Authors for Pay Per Post System

It is so important now a days to keep your Blog fresh with new content but we are get stuck in the “Not Enough Hours In The Day” mode.  So

How to Blog 0 Comments

How to Create an Editorial Calendar for Your Business Blog

Unless you’re the marketing director, it’s likely that you will need to work with someone to create the editorial calendar, especially if you’re a freelance blogger for business. Because it

How to Blog 0 Comments

Why Blogging is Better than SEO for Your Website

I’m sure you’ve heard this before: There’s no free lunches, and there’s no shortcuts. Sadly, it’s been proved again. Yesterday morning, I checked my email as I usually do and

How to Blog 0 Comments

What’s the ROI on Blogging and Social Media?

Many people in businesses today still think in the traditional sales and marketing terms when it comes to social media. They think that if we post a few blogs, tweet


No Comments Yet!

You can be first to comment this post!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.